The company identified a gap in India’s health and wellness market: a growing cohort of active, health-conscious consumers was underserved by both mass-market supplements and pharmaceutical-grade products. Fullife was built to fill that space.
The company operates three consumer brands: Fast&Up, a sports nutrition and hydration platform built on proprietary effervescent technology; Chicnutrix, focused on beauty and women’s wellness; and NightOut, addressing metabolic recovery. Its products span hydration, immunity, and lifestyle categories through a combination of D2C channels, e-commerce platforms, and modern retail.
Elev8 invested in Fullife because it represented everything the fund looks for in a growth-stage consumer platform: genuine product differentiation through proprietary technology, a profitable business model that earns repeat purchases rather than buying them, a founder with deep sector expertise, and a category that is at the beginning of a structural shift in how Indian consumers think about their health.
Fullife Healthcare was founded by Varun Khanna, a biotechnologist with a degree from the University of Leeds who began his entrepreneurial journey at 23.
The company identified a gap in India’s health and wellness market: a growing cohort of active, health-conscious consumers was underserved by both mass-market supplements and pharmaceutical-grade products. Fullife was built to fill that space.
The company operates three consumer brands: Fast&Up, a sports nutrition and hydration platform built on proprietary effervescent technology; Chicnutrix, focused on beauty and women’s wellness; and NightOut, addressing metabolic recovery. Its products span hydration, immunity, and lifestyle categories through a combination of D2C channels, e-commerce platforms, and modern retail.
Elev8 invested in Fullife because it represented everything the fund looks for in a growth-stage consumer platform: genuine product differentiation through proprietary technology, a profitable business model that earns repeat purchases rather than buying them, a founder with deep sector expertise, and a category that is at the beginning of a structural shift in how Indian consumers think about their health.
