Snapmint is India’s leading buy-now-pay-later platform built around a simple but powerful insight: less than 5% of Indians own a credit card, yet hundreds of millions aspire to purchase electronics, fashion, and lifestyle products they cannot afford upfront. Founded in 2017 by IIT Bombay’s alumni Nalin Agrawal, Anil Gelra, and Abhineet Sawa, Snapmint has set out to democratise access to credit by enabling EMI payments directly through UPI, bypassing the traditional credit card infrastructure entirely.
Snapmint’s core differentiator is its EMI-on-UPI technology, that lets consumers split purchases into monthly installments through India’s most widely adopted payments infrastructure, with no credit history required. This positions Snapmint at the intersection of India’s two most consequential fintech shifts: the rise of digital payments and the democratisation of credit for the next 300 million consumers.
Elev8 backed Snapmint because the founding team demonstrated rare discipline of building profitable unit economics in a category that had seen several well-funded peers fail by prioritising growth over sustainability.
Snapmint is India’s leading buy-now-pay-later platform built around a simple but powerful insight: less than 5% of Indians own a credit card, yet hundreds of millions aspire to purchase electronics, fashion, and lifestyle products they cannot afford upfront. Founded in 2017 by IIT Bombay’s alumni Nalin Agrawal, Anil Gelra, and Abhineet Sawa, Snapmint has set out to democratise access to credit by enabling EMI payments directly through UPI, bypassing the traditional credit card infrastructure entirely.
Snapmint’s core differentiator is its EMI-on-UPI technology, that lets consumers split purchases into monthly installments through India’s most widely adopted payments infrastructure, with no credit history required. This positions Snapmint at the intersection of India’s two most consequential fintech shifts: the rise of digital payments and the democratisation of credit for the next 300 million consumers.
Elev8 backed Snapmint because the founding team demonstrated rare discipline of building profitable unit economics in a category that had seen several well-funded peers fail by prioritising growth over sustainability.
